Hello. My name is Mr. Smallbiz Owner, and I have A runt Company in a smallville town USA. My shop has been in business for a number of years, at least since the 1990s. I have recently been approached by many representatives of Web perform and development firms, trying to sell me on all the reasons as to why I, the microscopic business owner of one shop in my local spot, really needs a Web state in this day and age of the 21st century and how my puny business cannot possibly survive any longer without a business Web set.
I would delight in the opportunity to discuss the top 10 reasons why I as a puny business owner do not need a Web situation for my limited business. Here are my simple explanations for why I feel the draw that I do.
1. First, I have a solid client/customer nefarious with obliging business relationships.
I don’t really need any more work; heck, I can’t even handle any more customers and I don’t want my business to grow in revenue anymore. My unusual customers provide me with all the work I will ever need. They aren’t going anywhere.
Besides, my recent customers will never observe at my Web region anyways; they know all there is know about me and my slight business. All of them know we are here in smallville town USA. I don’t need anybody calling me because they saw my Web dwelling online. I have more than enough residual income for my family to last one trustworthy year.
2. A itsy-bitsy Company will never be challenged by other competitors in my smallville town.
My dinky business is recent and nobody else does the same thing in this industry fair like I do. Because A limited Company has been in this local status for so many years, we are known as the experts in our field and will always be known as the experts in the industry. We don’t need to learn anything unique in our industry, because our industry hardly ever changes at all. Our customers will never go elsewhere to obtain other puny businesses like us; they will always continue to go to us for their needs in this smallville town.
3. Word of mouth and referrals has always worked the best for me.
Our customers constantly refer their friends, relatives and colleagues over to us, and the potential customers that call me don’t even bother to ask me if I have a Web status. They usually ask me to mail them a brochure and a business card instead.
4. I am quiet in business today even though I do not contain a Web station.
I am very confident I will continue to be in business for many years to advance. No other competitors will travel in or reach me, and my nearest competitors are too far away for my customers to drive, so they would rather reach shop with me, Mr. SmallBiz Owner, at A little Company. My fresh customer disagreeable will always continue to shop at my shrimp business only; they will never fade away, never grow outmoded and will never be without the need of my products or services.
5. I belong to several local professional business and networking organizations.
I am a member of my local chamber of commerce and the local Better Business Bureau and other business networking groups. All of the organizations I belong to provide me with enough leads on a daily or weekly basis, even though I have to pay an annual fee to remain a member of these groups. As a result of these memberships and affiliations, I will never have a need for a business Web area make. These organizations even abet me with finding additional potential partnerships and professional alignments on a continual basis.
6. Most shiny older people never recognize at Web sites anyways.
They are fair too busy and could care less of the contents and images available on my Web plot. They simply aren’t challenging and the majority of people in the United States don’t absorb computers in their homes or offices to perceive A runt Company up online. They would rather use the time out of their hectic lives to jump into a car, weave in and out of heavy traffic trying to derive my shrimp business in smallville town, spy through the hundreds of similar products in my store, stand in our long lines to cash out when purchasing these products with their screaming kids by their sides and secure assist in their cars to head abet home in equally heavy traffic. What if I don’t have what they need? Oh well. Let them fair come by assist in their cars and exhaust more time driving around looking for that product elsewhere in smallville town. I don’t care about their business.
7. I already have a brochure I developed 5 years ago.
I calm have plenty of other brochures left on my shelf at A slight Company, and it is aloof fairly up to date. In order to set myself money on advertising and marketing costs, I will first utilize these brochures up on my existing customers whenever they arrive into my store. When I eventually hasten out of brochures, I can always honest exhaust my printer to print our weekly specials in shaded and white ink; my customers don’t care about the presentation of my marketing materials anyways. Why would they care about my Web region presentation either?
8. Web originate and development is impartial another blueprint companies try to grab your hard-earned dollars.
Web gain and development firms don’t care about me, Mr. SmallBiz Owner or my tiny business in smallville town. They are unprejudiced trying to sell me a Web situation by pushing counterfeit information about my local competitors and my industry, and using dismay tactics to collect me to catch into the whole Web area originate view. They sustain trying to declare me what my prospects and customers need and request out of me and A slight Company. I unprejudiced chuckle and laugh it all off. To judge that they know more about my customers than I do is absolutely absurd!
9. I am very visible in my local target market.
Everybody with whom I want to do business knows about me and A slight Company located in smallville town USA. They can easily collect me through any of the millions of local yellow pages I pay a monthly fee for, because everybody who is anybody solely looks for any products and services in their local yellow pages. It is the latest and greatest share of marketing and advertising ever created. It has a very high level return on investment, it is very affordable and I can easily track who finds me through the yellow pages.
10. Lastly, Web sites are strictly for gigantic corporations that provide services and products throughout the United States or worldwide.
I only believe one miniature business store in smallville town America; therefore, a Web residence has too ample of a near. Besides, why would I care about reaching potential customers across the United States? The local customers I have now will definitely provide me with more than enough income to benefit my family for many years to approach. Should I ever settle to market to potential customers across America, I can always pay for classified ads in newspapers in all 50 states. Because I never surf the Internet, I am very confident my customers don’t either. The Internet is only comprised of kids and teenagers, and they are not my target market for my minute business.
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